Determining Consumer Need - Section 6.1 Quiz

Which one of the statements below about manufacturers is false?
1. Manufacturers determine what products will be in demand in the future
2. Manufacturers must sell their products in order to stay in business
3. Manufacturers often spend money on advertising to help sell their products
4. Manufacturers often must compete with each other for your consumer dollar
Before designing a new product, what should a manufacturer do?
1. It should do market research
2. It should have enough products to sell
3. It should build a prototype of its product
4. It should advertise its product
Imagine that you have designed a new computer game and you would like to advertise your new product. Which method below would most likely reach your target consumer group of teenagers?
1. Gamer blog sites
2. The local country music station
3. Grocery store entrances
4. An infomercial on Saturday morning television
Your old washing machine has just broken. Which idea below would be least wise in choosing a new brand to buy?
1. Walking around looking at new models in the store
2. Looking for consumer reviews online
3. Reading the latest consumer magazine ratings on washing machines
4. Asking all of your friends and family how they like their washing machines
Ikea stores display their latest chair models repeatedly being pounded on by a machine. This selling technique is an example of
1. the test drive of a new product.
2. entertainment of the shoppers.
3. a distraction from the product's flaws.
4. a way to reuse old machinery.
A new company is planning to manufacture glass flower vases. Which concept below will be most important to their design?
1. Aesthetics
2. Need
3. Ergonomics
4. Universal design
A new company is planning to manufacture an easy to use ear thermometer for use on newborns in maternity wards. Which concept will be most important to the design?
1. Ergonomics
2. Aesthetics
3. Universal design
4. Lowest possible pricing
A medical centre waiting room is asking a designer to create new seating for waiting patients. Which concept will be most important to their design?
1. Universal design
2. Lowest possible pricing
3. Aesthetics
4. Want
Imagine that you make very expensive spa products. Which place would be a poor choice to showcase your products?
1. A high school lobby
2. A hotel spa
3. A bathroom renovation show
4. A personal wellness magazine
You would like to manufacture organic vegetable juice that is made locally. Your product will have to be almost twice as expensive as the no-name, mass-produced store brand. You have come up with the ideas listed below at your company's latest brainstorm session. All the ideas will cost about the same to implement. Which idea would most likely be a waste of money?
1. A bottle cap that is large and easy for little hands to open
2. A beautiful vegetable garden as part of the label
3. An attached coupon on the bottle for 50 cents off
4. A store product display that promotes organic foods